Vice President; President, Snacks Unlimited at General Mills
Kim Nelson Vice President; President, Snacks Unlimited Kim Nelson is the President of General Mills Snacks Unlimited Division, where she is responsible for the profitable growth of some of America's favorite snack brands, including: Nature Valley Granola Bars, Betty Crocker Fruit Snacks, Pop Secret popcorn, and Chex Mix. Her portfolio of businesses contributes $1.1 billion in reported net sales to General Mills. Kim has been a corporate officer of General Mills since 2000. Her 18 year career spans leadership roles on a variety of brands including Hamburger Helper, Old El Paso, Cheerios, Wheaties, Yoplait, Nature Valley, Pop Secret, and Chex Mix. She received her MBA from Columbia University in 1988 and a B.S. in International Relations from Georgetown University in 1984. Kim is an active member of the General Mills community and was a founding member of both the Black Champions Network and the Women in Marketing Network, organizations focused on enhancing the experiences of African Americans and women within General Mills. Kim is Chair of the Minneapolis YWCA board, and serves on the Congressional Black Caucus Foundation Board. She is also a member of the Executive Leadership Council and the National Executive Women Network.
Since joining General Mills in 1988, Nelson has concentrated on the cereal and snack business, identifying growth opportunities and developing marketing strategies for a portfolio of products. As president of Snacks Unlimited an appointment she assumed in 2004, Nelson is responsible for the profitability and growth of the company's snack business, which includes Pop Secret popcorn, Nature Valley granola bars, Bugles, and Chex Mix Nelson previously served as vice president of the Family Business dinner unit in the meals division. She was named vice president of General Mills in 1999. General Mills generated $10.5 billion in revenues for 2003. Nelson serves on the advisory board of the Black Champions Network, a General Mills employee network that she also helped establish. She received her M.B.A. from Columbia University.
Since joining General Mills in 1988, Nelson has concentrated on the cereal and snack business, identifying growth opportunities and developing marketing strategies for a portfolio of products. As president of Snacks Unlimited an appointment she assumed in 2004, Nelson is responsible for the profitability and growth of the company's snack business, which includes Pop Secret popcorn, Nature Valley granola bars, Bugles, and Chex Mix Nelson previously served as vice president of the Family Business dinner unit in the meals division. She was named vice president of General Mills in 1999. General Mills generated $10.5 billion in revenues for 2003. Nelson serves on the advisory board of the Black Champions Network, a General Mills employee network that she also helped establish. She received her M.B.A. from Columbia University.
